Course Introduction

[A] Course Introduction

Welcome to our course on how to plan, write, shoot, edit & share videos for your brand and marketing.  Whether you’re making videos for business or for your hobby, you’ll need to understand the same framework to help you produce more effective and better videos. We’ll give you the game plan and teach you the skills to ensure that you are providing your viewers with a better video experience!


How to get the most out of this course.

Each course section will be made up of lectures and each lecture will contain a mix of videos, text, graphics, and downloads. This is where you’ll “LEARN IT.” Also, most lectures will have an assignment, which is the “DO IT” part. Your DO IT assignments are designed to walk you through each step of the process of making a video. Each DO IT is meant to be completed before moving on to the next lecture because this course is set up for active learning. It’s designed so that when you finish all the assignments and complete the course, you’ll have already made your first video! Let’s Do This!


Course Examples - Our course examples were filmed with an iPhone XR and an iPhone 8+. We decided to use these tools because they are the most accessible and we wanted to show you that if you plan your video properly, it won't matter what kind of camera you are using.

If you do have a DSLR or some other type of camera, we encourage you to use it. In our filming section we go over camera set-up and settings, so that would be a good time to get to know your specific camera.

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